Industry
Financial Services
Client
Fannie Mae
An iterative experience design strategy
Figuring out what to prioritize was based on experience audit findings, client needs and constraints across their various teams with a SWAG of level of effort and impact.
The Approach
One presentation to give an overview of what may be possible with test and learn opportunities.
Designed screens to help support pitching working with Fannie Mae on what personalization and test opportunities would be most worth their effort. This included bringing in measurable interactions that could lead to personalized microlearning opportunities. The content was tailored to the users place in their own shopping journey.
Experience design roadmap for how we might accomplish cross-department goals
I created this relative prioritization exercise and we ran this by our team members to give a perspective from Bounteous would complete the work prioritized iteratively.
