Industry
Technology
Client
Alteryx
Brand Refresh & AI-Powered Design System
To position Alteryx as an AI-first analytics leader, Alteryx.com needed a comprehensive digital refresh. The work modernized its visual identity, clarified complex AI capabilities, and established a scalable, production-ready design system that streamlined developer handoff and cross-functional collaboration.
As Associate Creative Director, I led the design strategy and visual direction, partnering with a UX designer focused on wireframing. I worked directly with Alteryx’s UX, Marketing, and Data directors to redesign and uplift the current site.
The Challenge
Bridging the gap between complex data strategy and modern digital experiences.
Translating Complex Data Strategy: Converting dense data-science concepts into compelling, accessible UI components that resonate with both technical audiences and executive buyers.
Handoff Friction & Systemization: Eliminating documentation gaps between strategy, design, and engineering to ensure brand consistency and faster production cycles.
The Approach
AI-Powered Execution. Pairing intelligent workflow automation with cross-functional alignment.
Cross-Functional Alignment: Direct partnership with client UX, -marketing and data leads to define component requirements and brand positioning.
Strategic AI Integration: Deployed Claude to ingest data science strategy docs and translate them into clear UX component documentation.
Workflow Automation: Leveraged Figma Agents and Make to automate component assembly, documentation generation, and responsive layout scaling—substantially reducing manual build time.
Utilizing Figma Agents and Make to automate responsive layout builds and accelerate component production.
